To boost engagement with our online professional development platform, I led the creation of a playful, comic book–inspired campaign that positioned teachers as superheroes and the Learning Library as their support portal.

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• Creative Campaign Theme: Framed teachers as superheroes, using bold, comic-style visuals and messaging.

• Engaging Materials: Designed a themed infographic, interactive activities, and a monthly newsletter.

• Value-Driven Content: Highlighted PD videos, guides, and tools aligned to educator and student needs.

• Impactful Results: Sparked a significant increase in platform engagement and resource views.

• Positive Feedback: Teachers responded enthusiastically, and the campaign generated lasting interest in the platform.

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